¿Qué iniciativa de crecimiento deberíamos priorizar el próximo año?
Descripción: Imagina una empresa que tuesta café, con tres cafeterías y capacidad libre. Puede emprender una iniciativa de crecimiento en los próximos 12 meses. Las cinco opciones tienen proyectos piloto viables dentro del mismo límite presupuestario. Ordena las que puedas evaluar, empezando por tu favorita. Es una demo pública ficticia. Todos los votos tienen el mismo peso; los votos y su historial son públicos.
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Opciones
Sell through local retailers
Pilot: Place two packaged coffees in ten local independent shops. Opportunity: Reach shoppers through established retail locations. Trade-off: Retailer margins and payment terms reduce cash flexibility, while slower sales put freshness at risk.
Open another café
Pilot: Open one compact café in a nearby neighborhood. Opportunity: Reach new walk-in customers and sell directly at retail prices. Trade-off: A lease and a new store team create fixed costs before customer demand is proven.
Start an office coffee service
Pilot: Supply coffee and leased machines to ten local offices. Opportunity: Build recurring contracts around regular weekday use. Trade-off: Equipment servicing and time-sensitive deliveries add operational demands.
Launch a coffee subscription
Pilot: Launch one monthly coffee subscription for customers in the home market. Opportunity: Build recurring direct sales and relationships beyond our cafés. Trade-off: Delivery, customer acquisition and cancellations can erode the margin.
Supply more independent cafés
Pilot: Supply roasted coffee to ten independent cafés in the region. Opportunity: Grow repeat orders without operating more locations. Trade-off: Wholesale prices leave less margin per bag, and partners need training and reliable deliveries.
Mínimo de opciones que ordenar: 1. Las que queden en Opciones comparten un nivel inferior al de cualquier opción en Mi ranking.
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