Which growth initiative should we prioritize next year?
Description: Imagine a coffee roaster with three cafés and spare production capacity. It can lead one growth initiative over the next 12 months. All five options have feasible pilots within the same budget limit. Rank the initiatives you can assess, starting with your favorite. This is a fictional public demo. All votes have equal weight; votes and their history are public.
100%
Options
Start an office coffee service
Pilot: Supply coffee and leased machines to ten local offices. Opportunity: Build recurring contracts around regular weekday use. Trade-off: Equipment servicing and time-sensitive deliveries add operational demands.
Supply more independent cafés
Pilot: Supply roasted coffee to ten independent cafés in the region. Opportunity: Grow repeat orders without operating more locations. Trade-off: Wholesale prices leave less margin per bag, and partners need training and reliable deliveries.
Launch a coffee subscription
Pilot: Launch one monthly coffee subscription for customers in the home market. Opportunity: Build recurring direct sales and relationships beyond our cafés. Trade-off: Delivery, customer acquisition and cancellations can erode the margin.
Open another café
Pilot: Open one compact café in a nearby neighborhood. Opportunity: Reach new walk-in customers and sell directly at retail prices. Trade-off: A lease and a new store team create fixed costs before customer demand is proven.
Sell through local retailers
Pilot: Place two packaged coffees in ten local independent shops. Opportunity: Reach shoppers through established retail locations. Trade-off: Retailer margins and payment terms reduce cash flexibility, while slower sales put freshness at risk.
Minimum number of options to rank: 1. Options left in Options are tied below every option in My ranking.
My ranking
Most preferred option at the top